I’ve heard it a thousand times. Freaked-out salespeople claim that increased product options coupled with competition from the Internet are costing them sales. “They can buy it cheaper on the Internet,” they complain. My response? “So what?” Since when do you only shop for the cheapest option? Do you only eat at Burger King? Or will you pay a little extra for Kobe Beef and a fresh shrimp cocktail every now and again? How? #1 - Make a list of intangible benefits you can offer. On the Internet, people often can’t get – and will pay extra for – a…
Patricia Fripp has been named “One of the most electrifying speakers in North America.” She specializes in helping you improve your presentation and make more sales. She’s an expert in all things sales, as you’ll see in one of her most popular blogs, below: How you can attract, retain and extend your relationship with customers... I'm always taken aback when someone asks me how much time I devote to marketing. Every single thing we do is marketing. Talking to strangers at seminars or group meetings or even in elevators or taxis is marketing. Customer service is part of marketing. I…
Sales management is a very demanding job, especially when you’re juggling the duties of hiring, training, motivating, babysitting and being an in-house psychologist. The only thing your boss notices, however, is whether or not you hit budget. Just as Cuba Gooding Jr. challenges Ray in Jerry McGuire to “show me the money,” your boss demands results. After studying hundreds of sales managers in diverse environments, here’s what all quota-busting managers have in common:
Every time I work with a new sales organization, I find a few salespeople that are, well, too “sales-y”! What’s the mark of one of these old-fashioned types of salespeople? They employ platitudes and overused expressions rather than applying solid psychological sales principles. Nothing is more off-putting to a client than an obvious script or tired technique.
