Your sales team is the lifeblood of your business, and the guidance you provide is crucial to success in an ever-competitive market. Utilizing these 3 strategies when creating your training program will improve retention in trainees dramatically and ensure your team has the tools they need to succeed and grow the bottom line!
The benefits of coaching sales teams are undeniable. However, Bad or nonexistent coaching causes negative behaviors to become ingrained in your culture and repeated year after year. Whether you’re a manager or a seller, read these 5 deadly coaching mistakes and make certain you give and receive coaching designed to improve and sustain sales performance.
Think about your last few customer calls. When you first met were they excited, glad to speak with you, thrilled to buy—or were they suspicious, frazzled and impatient? If you said the former, I want your job. Truth is, most prospects don’t want to be sold; it’s your job to move them from a negative emotional state to a positive one. This involves creating a structure.
On the latest Heart and Sell podcast, listen to Shari Levitin, author of Heart and Sell: 10 Universal Truths Every Salesperson Needs to Know, interview Andrea Waltz, co-author of the game-changing book, Go for No! Yes is the Destination, No is How You Get There. Tune in today to hear why Andrea says that embracing failure—and even striving for it—illuminates the path to success, and much more