Sell the Sizzle, Not the Steak! Shari Levitin presents a sales training highlighting one of the biggest mistakes salespeople make: telling a customer how a product works, rather than how it will make them feel.
Sell the Sizzle, Not the Steak! Shari Levitin presents a sales training highlighting one of the biggest mistakes salespeople make: telling a customer how a product works, rather than how it will make them feel.